Enhancing Hospital Visibility & Patient Experience through Brand Renewal
I led the complete brand renewal for Suwon 21c Neurosurgery Hospital, addressing the challenge of weak brand identity and inconsistent visuals in both internal and external communications. The goal was to create a clear, recognizable hospital identity that stands out in a competitive urban environment, improves patient navigation, and builds trust. The project included a cohesive visual system—from logo refinement to signage, wayfinding, and large-scale exterior advertising—enhancing both visibility and patient comfort.
A Cohesive Brand System for Stronger Recognition
The renewed brand system elevated Suwon 21c Neurosurgery Hospital’s presence in a competitive urban setting.
By unifying the hospital’s visual identity—from logo refinement to wayfinding, signage, and large-scale advertising—the design ensures consistency across all touchpoints.
Patients now navigate the hospital more easily, and the updated visual language projects a modern, trustworthy image that strengthens brand recognition and patient confidence.
