Industry

Medical Devices

Client

Osstem Implant

Osstem Implant – Medical Illustration & Content Design for Marketing & Education

Main Project Image

Main Project Image

Main Project Image

Elevating Global Dental Marketing & Education Through Design Innovation

As Team Design Lead at Osstem, one of the world’s largest dental device companies, I developed visually impactful marketing and educational content for dentists worldwide. I also directed the creation of global marketing materials, medical illustrations, and graphics for Osstem’s dental software. When I joined, the company was experiencing rapid growth, but the design team faced challenges such as limited capacity, inconsistent quality, and insufficient medical content expertise. I was tasked with elevating both creative standards and operational efficiency. To achieve this, I established a comprehensive design system to unify the brand’s visual language, optimized frequently used 3D models for faster production, and implemented structured training programs to enhance the team’s medical content literacy. By collaborating closely with cross-functional teams, I ensured that design output aligned with business objectives and marketing strategies. As a result, design quality improved significantly, and productivity increased by 97% over four years. This progress enabled the annual production of over 5,000 medical illustrations and 800+ promotional and educational materials, supporting 2,600+ products and all new product launches.

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Produced 5,000+ illustration cuts annually by designing adaptable “base model” systems for high-volume demand. Models served dental professionals, engineers, and marketing teams, supporting clinical, product, and hands-on model creation.

Produced 5,000+ illustration cuts annually by designing adaptable “base model” systems for high-volume demand. Models served dental professionals, engineers, and marketing teams, supporting clinical, product, and hands-on model creation.

Produced 5,000+ illustration cuts annually by designing adaptable “base model” systems for high-volume demand. Models served dental professionals, engineers, and marketing teams, supporting clinical, product, and hands-on model creation.

Created age-specific facial profiles (10s, 30s, 70s) as base models to quickly generate diverse content. Applied to orthodontic, implant promotional, and prosthodontic materials.

Created age-specific facial profiles (10s, 30s, 70s) as base models to quickly generate diverse content. Applied to orthodontic, implant promotional, and prosthodontic materials.

Created age-specific facial profiles (10s, 30s, 70s) as base models to quickly generate diverse content. Applied to orthodontic, implant promotional, and prosthodontic materials.

Created age-specific facial profiles (10s, 30s, 70s) as base models to quickly generate diverse content. Applied to orthodontic, implant promotional, and prosthodontic materials.

Created age-specific facial profiles (10s, 30s, 70s) as base models to quickly generate diverse content. Applied to orthodontic, implant promotional, and prosthodontic materials.

Created age-specific facial profiles (10s, 30s, 70s) as base models to quickly generate diverse content. Applied to orthodontic, implant promotional, and prosthodontic materials.

Designed hundreds of marketing visuals for implant systems, surgical instruments, and dental equipment. Developed product base lists and high-accuracy 3D models for global marketing and training.

Designed hundreds of marketing visuals for implant systems, surgical instruments, and dental equipment. Developed product base lists and high-accuracy 3D models for global marketing and training.

Designed hundreds of marketing visuals for implant systems, surgical instruments, and dental equipment. Developed product base lists and high-accuracy 3D models for global marketing and training.

Developed hands-on dental base models for marketing and education, enabling realistic surgical and prosthetic training scenarios.

Developed hands-on dental base models for marketing and education, enabling realistic surgical and prosthetic training scenarios.

Developed hands-on dental base models for marketing and education, enabling realistic surgical and prosthetic training scenarios.

Created age-specific dental models (10s, 30s, 70s) to illustrate orthodontic, implant, and prosthodontic applications. Highlighted conditions such as tooth attrition and gingival recession for educational accuracy.

Created age-specific dental models (10s, 30s, 70s) to illustrate orthodontic, implant, and prosthodontic applications. Highlighted conditions such as tooth attrition and gingival recession for educational accuracy.

Created age-specific dental models (10s, 30s, 70s) to illustrate orthodontic, implant, and prosthodontic applications. Highlighted conditions such as tooth attrition and gingival recession for educational accuracy.

Global Impact Through Medical Design Innovation

Introduced a unified medical illustration base model, enabling 5,000+ illustrations and 800+ marketing/educational materials annually. Achieved 113% productivity growth, enhanced medical content accuracy, and strengthened Osstem’s global presence in dental marketing and education.